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Who We Are

Formed in 1988 in the UK, The BWD Partnership has accumulated an outstanding client portfolio over many years, providing a wide range of training, project delivery and consultancy services within the disciplines of sales, marketing and general management.

Our experience gained at senior levels in a diverse range of industry sectors, including capital equipment, service, information technology, communications and retail is brought to our clients, resulting in a practical and 'hands on' approach to all assignments undertaken.

This personal experience also brings in-depth empathy and understanding of the real problems faced by directors and senior managers and, as a result, enables us to create practical and innovative programmes which significantly motivate staff and improve business performance.

We work to ensure that through our innovative approach and the thorough application of skills, resources and expertise, our clients receive clear focus and direction for their businesses.

By planning and implementing change programmes, we always make a significant, genuine and continuous contribution to revenue growth a people development.

Our involvement acts as an inspiration, provokes thought, gives clear guidance and brings creativity which becomes integrated into the culture of the company and contributes to the achievement of business objectives.

Eddie Wal
Managing Partner
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Ed Wal is a founder member of The BWD Partnership and also Associate Director of KEW Associates. He has undertaken strategic business reviews, managed organisational change programmes and created and led major sales and marketing training programmes.


Ed’s background is steeped in sales. He has degrees in Economics and Business Administration, is a member of the Chartered Institute of Marketing and the Chartered Institute of Personnel.


Working with KEW on numerous research assignments has given him a unique insight into market growth, development and change in the B2B environment. These engagements have provided knowledge and experience which has been used to develop sales processes that make a difference. The customer list reads like a who’s who in international technology businesses. 

All Ed’s training programmes are unique and based on practical experience that has been converted into a structure, a process and a discipline. This is exciting because it demonstrates how, by simplifying the sales process, it can become scalable and repeatable and, when applied, sales confidence visibly increases with a correspondingly major improvement in sales results.

He is continuously engaged in business strategy reviews, the management of change projects and the design and implementation of major training initiatives in the USA, Europe and Australasia.

Chris Downton
Managing Partner
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Chris is a graduate in English and Law and prior to founding the Partnership, spent many years in sales, operations, strategic marketing and senior sales management roles, responsible for large sales force operations within both leading f.m.c.g and business to business organisations.


His career progressed into various senior Director roles with full P&L responsibilities.

Chris has considerable experience at designing, developing and implementing a wide range of general management, operations and sales performance training and development programmes at both management and operational level - in addition to consultancy, conference and delivering broader communications projects.

Often asked to define and scope his own brief, Chris has a unique style which has proved to be highly effective at building confidence and enhancing skills when either training or working with internal management when planning and delivering agreed business development projects.

His extensive senior management experience has also meant that he has often been engaged in both an advisory and contributory capacity when clients have been formulating new business strategies and, as a result, has become an integral part of the management teams within most of his long term client base.

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